The ICA Idea is central to ICA Gruppen’s operations and is based on cooperation combined with local adaptation. This includes a commitment to local matters and needs in the places where the Group operates, in order to be as close to customers as possible, and creating positive development in the communities where ICA Gruppen is active. In both Sweden and the Baltic countries there is substantial and growing demand for locally produced food. ICA Sweden and Rimi Baltic are working in various ways to increase the amount of locally produced food in the product range, as well as to support rural areas and contribute to keeping communities alive.
Examples of activities
Selling local products is a way for us to offer a diverse range of products while supporting small-scale production and local jobs. But it is also a way of spotlighting genuine culinary crafts and instinct for local foods. Local production can also contribute to a reduced need for transports and smaller environmental impact. Crop production and grazing livestock contribute to an open countryside of fields, meadows and pastures. Choosing varied Swedish foods helps keep Swedish rural communities vibrant and promotes biodiversity.
Since 2014 ICA Sweden and the Swedish Federation of Farmers (LRF) have been working together to broaden the offering of Swedish products in stores and promote development and growth of rural communities in Sweden. This partnership involves active work with the range, and today 85% of the beef and nearly 90% of the charcuterie products sold by ICA Sweden under its private labels are Swedish meat.
ICA has had a partnership with the Swedish Red Cross since 1999 and participates in numerous initiatives throughout the year. Today it is more important than ever that we work together to help more people who find themselves in a different daily life. We want to give back and provide support from the very south to the far north of our long country.
The Red Cross works to strengthen the resilience of people and communities. This work is built upon the engagement of individuals in their local communities to meet the specific needs that exist locally.
In addition to securing the Group’s long-term need for the right properties at the right locations in Sweden for its operations, ICA Real Estate works to develop commercial areas and create meeting places where people can shop, interact and thrive. This is done through, among other things, the Goda Grannar (“Good Neighbours”) concept, where ICA stores serve as a hub of activity to create value added for shoppers and where neighbouring tenants can benefit from each other’s customer traffic.
By taking an active role in urban development, ICA Real Estate helps create places that meet a range of customers’ service needs and in such way contribute to development of local communities.
To expand and broaden the locally produced range and increase sales of Swedish food, ICA Sweden has an order portal for the assortment from local vendors. The portal enables and facilitates business relationships between local vendors and individual ICA stores and is accessible for ICA retailers and vendors nationwide.