Since the creation of the Group we have consolidated our company structure to become more synergistic – with groceries as our core and complemented by our supporting businesses i.e. pharmacy, non-food, bank, insurance and real estate.
By co-operating between our businesses we create scale and realize important synergies e.g. common loyalty program, co-location of stores, sourcing and administration. In addition, digitalization creates new possibilities for additional synergies e.g. in e-commerce, data and investments in new technology and capabilities.
As the environment is changing more rapidly we also need to be more agile. The Group strategy builds on our stable foundation and common strengths and sets the direction for all businesses within the Group.