Helping customers to feel good and inspiring them to adopt a healthy lifestyle are important roles played by ICA Gruppen. With food stores, pharmacies and Minute Clinics, ICA Gruppen is active throughout the area of health – from prevention, care and remedies to guidance and inspiration for healthy living. Through products that address issues concerning additives, allergies, trends and lifestyles, ICA Gruppen can spread information and inspire customers to make conscious choices on a daily basis. This work is always based on official Nordic dietary guidelines and nutritional recommendations.
Examples of activities
Kompis med kroppen (“Buddy with your Body”) is ICA’s initiative that promotes good nutrition and exercise for children. Our ambition is to instil an understanding among children at a young age for how good food and exercise can help them become better buddies with their bodies. Read more ›
ICA Sweden is also active in a partnership with Generation Pep to be part of and create a public movement to promote health among children and teens. Generation Pep is a non-profit organisation working to give children and young people the opportunity and will to live active and healthy lives. The Swedish Crown Princess is the initiative-taker behind Generation Pep. Read more ›
ICA has been supporting Cancerfonden since the 1950s and ICA, together with Apotek Hjärtat, has been principal partners to the Rosa Bandet campaign in Sweden since the start in 2003. Every autumn we help collect money for cancer research, by selling both the pink ribbons and pink goods in our stores.
Everyone can do something, and together we can make a difference. The money that is collected goes to financing research, and to give an extra boost to projects, as well as helping Cancerfonden in their work to give information on cancer. The research makes it possible to decrease the number of cancer patients and helps more people survive cancer.
To encourage more people to reflect over their lifestyle habits, Apotek Hjärtat has launched Hälsokvittot – an online in-depth health test. The cost-free test is based on the National Board of Health and Welfare’s guidelines and was designed by researchers at Linköping University. The tests are easy to take and provide helpful recommendations that can be of great importance for individuals.
There is great interest in health and wellbeing in Estonia, Latvia and Lithuania, and as a leading player in grocery retail, Rimi Baltic wants to contribute to healthy lifestyles in various ways involving both food and drink and regular exercise.
During the year a large number of health-related activities and initiatives were carried out, including in particular the introduction of Choose Healthier labelling – based on the Keyhole criteria – for a large number of more healthy products. In addition, Rimi Baltic has supported several sports and exercise initiatives, including the Lattelecom Riga Marathon. In addition, Rimi has supported several sports and exercise initiatives, including the Rimi Riga Marathon, Rimi Vilnius Marathon and 10km run in Tallinn marathon.