ICA will contribute to a sustainable food system and promote the consumption and production of sustainable food and packaging. This means more affordable, tasty, and convenient alternatives that are sustainably grown and produced, if possible, in Sweden.
In spring 2020, we released the report "The food revolution - sustainable food system for future generations" based on available research on climate and nutritional sustainability in the food system. The goal was to identify areas of change where ICA has the greatest opportunity to make a difference and accelerate the transition to a sustainable food system for Swedish food consumption.
The result was ICA Växa*, which drives and supports innovations that contribute to Diversity Farming where agriculture can flourish in line with biodiversity, a more Swedish food loop to recreate the proximity between producer and consumer, and Sustainable Food that contributes to the health of both people and the planet.
With ICA Växa we want to future-proof our assortment with sustainable and healthy innovations - for a good tomorrow. In collaboration with innovators, local suppliers, and partners, we are driving the development towards a sustainable food system.
*Växa means “grow” in Swedish