Hakon Invest has today completed its investment in Cervera, a
franchise chain active in the areas of glassware, porcelain, cutlery,
kitchenware and design products. By subscribing for shares worth SEK
82.5 million through a private placement, Hakon Invest has become the
owner of 45 percent of the share capital and voting rights in
Cervera.

The transaction was previously subject to customary terms and
conditions and to approval by the competition authorities. All of the
terms and conditions have now been fulfilled.

"We are delighted to be able to connect Cervera and its retailers to
us. We see excellent potential for the creation of value by
contributing knowledge and capital, now that Cervera is taking the
next step in its development and is increasing its rate of
expansion," says Stein Petter Ski, Senior Investment Manager at Hakon
Invest.

Hakon Invest has appointed three representatives on Cervera's Board,
namely Claes-Göran Sylvén (President of Hakon Invest), Stein Petter
Ski (Senior Investment Manager at Hakon Invest) and Kattis Ahlström
(Editor-in Chief at Icakuriren). The other four Board Members are
Ragnar Bohman (Chairman), Tomas Kopsch (President of Cervera), Lars
Hesselman and Conny Josefsson.

Cervera is one of Sweden's largest giftware retailers in the
glassware, porcelain, cutlery, kitchenware and design products
segments. Cervera has a total of 53 stores in Sweden, including 24
wholly or partly owned stores, with the remaining operated on a
franchise basis.

The recent period of structural changes in the market and sector
convergence has created new conditions for Cervera. In order to
better satisfy and capitalize on these new opportunities, Cervera
intends to increase its rate of establishment in the future, while
strengthening and unifying its store concept, and increasing the
efficiency of product supply.

"We have entered a transformation phase that we regard as incredibly
exciting. We have decided to refine and strengthen our concept, while
increasing the efficiency of our product-handling activities. Hakon
Invest will be an important partner in this process," says Tomas
Kopsch, President of Cervera.

Cervera had pro forma sales of SEK 370 million, excluding VAT, for
the 12 months ended August 31, 2006. Cervera aims to at least double
its sales by 2011.

For more information, contact:

Senior Investment Manager
Stein Petter Ski
tel. +46-8-553 399 44

Head of Investor Relations
Pernilla Linger
tel. +46-8-553 399 55

Hakon Invest, which is listed the Nordic Exchange, conducts active
and long-term investment operations in retail-oriented companies in
the Nordic region. Hakon Invest owns 40% of ICA AB, the Nordic
region's leading retail company with focus on food. In addition have
holdings in Forma Publishing Group, Kjell & Company, Hemma and
Cervera. Further information about Hakon Invest is available at
www.hakoninvest.se.