
Our objectives
Together with all our customers, stores, and even our competitors, ICA Växa is working to future-proof the product range for a better tomorrow. We are happy to take responsibility by leading the development and take a stand for what is truly sustainable. Not just at product level, but throughout the value chain - from soil to recycling. It should be easy to make the "right" decision.
ICA Växa focuses on ICA's goals for A Good Tomorrow:
- By 2030, we have reduced the climate impact of our customers' purchases by 30 percent
- By 2025, we have further increased our share of Swedish products in our assortment
- By 2025, all our private label products' plastic consumer packaging is recyclable
- 2025 we have reduced our food waste by half

Our focus areas
To promote the consumption and production of Swedish, plant-based and sustainably produced food, the entire value chain must work together to create significant change. The development also needs to be based on the drivers of consumers.
ICA Växa works in three areas:
- Innovation and concept development
- Packaging development
- Collaboration and open innovation