Our sports sponsorship is mainly aimed at children and young people. ICA’s sports sponsorship lets more children and young people be active in their free time and gives them a chance to have a go at sports they have not tried previously. We participate in – and sponsor – events such as the Blodomloppet exercise race, the ski races Vasaloppet, KortVasan and the Children’s Vasalopp, and the “Everyone on the snow” project, to name just a few. Many ICA retailers in Sweden and stores in Norway also support sport for children and young people through local sponsorships.