Unique concepts and products

ICA Gruppen works actively to offer current, attractive and unique products within our private label product range. We work methodically based on customer input, sales data and requests from the stores.

We aim to ensure that ICA’s corporate brand products are our customers’ first choice by:

• offering relevant and innovative products in the each category
• offering excellent, value-for-money products at different price and quality levels
• meeting regulatory requirements and consumer expectations, and living up to our own values: ICA’s Good Business
• expanding the product range and freedom of choice

Innovation of private label products is one of the ways ICA Gruppen creates:

• unique products
• stronger customer loyalty
• profitability for the Group

Private label products and sustainability

All of our private label products go through thorough testing and must meet ICA’s quality, environmental, health and social responsibility requirements. The suppliers must comply with international as well as ICA’s own standards, the products are tested in our own quality lab and when the products reach the stores they are subject to regular quality assurance scrutiny. The term “quality” for us has many different aspects, including product safety, animal welfare, content, taste, labelling and traceability.