– Our labeling is now a project within Apoteksföreningen and the idea is that later this year, it will guide consumers in all Sweden’s pharmacies, says Cecilia de Pedro, sustainability manager at Apotek Hjärtat, to the magazine Aktuell Hållbarhet.
Välj med Hjärtat has been the first ecolabel for pharmaceuticals in the world. For a product to be labeled, the requirements are that the supplier publishes an externally reviewed sustainability report and that the supplier shares experiences through a membership in PSCI, a global organization for suppliers.
Hopefully, the labeling will become an industry standard in Sweden.