The market for groceries, food and meals is changing. There is a noticeable blurring of the lines between industries, with more and more overlap between different operators’ offerings. At the same time consumption patterns are changing fast in terms of when and where consumption takes place. This is particularly evident in the rapidly growing e-commerce segment. These trends have been around for several years, but were intensified further in 2020 as a result of Covid-19. cations. Overall, grocery retail sales grew by 7.6% (3.1) according to the Swedish Food Retail Index (DVI). Adjusted for price and calendar effects, the volume increased by 5.2% (0.3).

According to Statistics Sweden, total consumption of groceries in Sweden grew by 3.2% to SEK 378.4 billion (366.7) in 2019, with ICA’s market share at around 35%.