Grocery retail markets in Estonia, Latvia and Lithuania are characterised by tough competition and a strong focus on price and price perception. Altogether the market grew in 2020 by 5.2% (5.0). The underlying volume growth improved in Latvia and Estonia, but weakened in Lithuania. Food price inflation fell to 1.9% (3.0). In total, sales in the Baltic grocery retail market were around EUR 10.9 billion in 2020, with Lithuania accounting for around 46%, Latvia for around 29% and Estonia for around 25%.
Rimi Baltic’s market share in the Baltic countries in 2020 is estimated at 14.2%, somewhat lower than in 2019. The decrease is mainly due to reduced sales resulting from store conversions and general periodic closures, which impacted Rimi Baltic more than the market in general.