The total market for the three Baltic countries grew in 2017 by 5.2%. The increase was mainly price-driven and the underlying increase in volume weakened except for Latvia. The rate of inflation increased to around 5.1%. In total, sales in the Baltic grocery retail market were approximately EUR 9.4 billion in 2017, with Lithuania accounting for around 45%, Latvia for around 29% and Estonia for around 26%. A rapid rate of expansion, not least by discount chains, and increasing sales areas have brought about fiercer competition in recent years. Direct competition varies between the three countries. In Estonia the primary competitors are Maxima, Selver, ETK (Coop), Prisma and Grossi. In Latvia it is Maxima, Mego, Prisma, Elvi and Top. In Lithuania the main competitors are Maxima, Norfa and Prisma.
Rimi Baltic has a total market share of slightly more than 15 percent in the region. Rimi Baltic’s market share in Estonia is around 16 percent, in Latvia around 28 percent and in Lithuania around 7 percent.