Our most important brand is ICA which has been one of Sweden’s best known brands for a very long time, and Rimi which is one of the brands in the Baltic countries.

ICA Gruppen is working on further defining and developing its brand-related promises. Our priorities include developing customer loyalty programmes, new stores and the private label products which give customers better value and contribute to a unique product range.

- one of Sweden’s best known brands

The ICA logo has been one of Sweden’s best known brands for a long time. It was created by industrial designer Rune Monö and launched 50 years ago, marking the start of ICA’s modern history.

The launch of the ICA logo was an opportunity to gather the independent retailers under one common brand. It also enabled advertising and joint offers to be managed at a central level.

Did you know that:

• more than 9 out of 10 persons in Sweden know about ICA
• more than 9 out of 10 Swedish consumers would consider shopping at ICA
• more than half of Swedish consumers prefer to shop at ICA

In ICA Gruppen’s brand portfolio we also have:

• Apotek Hjärtat
• Rimi
• Hemtex