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Kjell & Company

Kjell & Company


To offer consumers the broadest range of home electronic accessories in the Nordic region through a nationwide network of stores as well as a successful online store, and with genuinely knowledgeable employees who provide world-class service.

Kjell & Company is a home electronics accessories retailer with its own stores and an online operation. The company owns and operates 72 stores at 41 locations in Sweden, six of which were opened in 2013. All of the stores carry a full range of around 8,000 items.

Development 2013

The market for home electronics accessories saw continued strong growth in 2013. The increasing number of electronics items is working in Kjell & Company’s favour. At the same time, the technology is becoming increasingly advanced, which drives demand for accessories. In 2013 the effects of the extensive projects implemented in recent years in areas such as developing the product range, IT, the supply chain and improving the website became evident. The most important events in 2013, apart from expansion, included an investment in private label products.

At a glance

Go to Kjell & Company's website

ICA Gruppen's holding 50%

Other owner
Kjell Dahnelius, Frederik Dahnelius, Marcus Dahnelius and Mikael Dahnelius together own 50%

Book value reported
SEK 102 million

Investment year

Chairman of board
Bjarne Mumm

President & CEO
Acting CEO Mikael Dahnelius

Head office
Tärnögatan 6,
SE-21124 Malmö

+46 (0) 40 680 25 00


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